Well I voted for LOOKS. As a small child iv'e always liked the BMW, but never been able to afford one. I don't know about specs, but just love the look and style of them. After a year of the X misses leaving me, I decided that I wanted something for myself, and what better than buying my dream car. I went to a garage and started looking at 4 door BMW's. whilst looking at a particular garage, they had to move 5 other cars for me to look at a BMW. But they moved the first one out and it was a black e46 coupé. Well my jaw just dropped, fell in love with it and ended up buying it. Love my Black Ice.